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In our never-ending search to find something new and hot in the wide world of development, the term 'storytelling' is reaching a buzz-word saturation point.
Of COURSE we want to tell stories, that are compelling and evoke emotion in our donors and prospects.
We also run the risk of being so copy-heavy we turn people off. Copy is king in direct response, but with other channels, we may be better off to take the nigh ancient advice of a young Rod Stewart and remember "Every Picture Tells a Story." Great old song, but how does this relate to fundraising and being donor-centric?
Let me repeat: Every picture tells a story. In other words, fill your multi-channel marketing -- your website, blog, Facebook page, Insta, etc. with pictures that show what you do, how you serve and what sets you apart. Differentiate yourself from the competition. Be the pink squirrel in a world of brown and grey ones.